Raine & Horne
28.04.2021
Raine and Horne reached out to Total Image as they wanted a uniform refresh that catered to corporate city and rural office settings while still consistently showcasing a fashion-forward, contemporary look.
Key Highlights
- Fashion-forward uniform range
- Shop the look online ordering functionality
outcomes
Perfect mix and match offering
A key priority was the ability for staff to be able to mix and match both corporate and corporate casual garments to suit the environment that the agent was working in as well as the individual. Total Image designed a range that not only delivered on this request but also was able to weave subtle Raine & Horne branding throughout the range.
Marketing Support
To further support the range launch, a complete fashion shoot was organised on location featuring selected staff who were able to not only model the looks but also get a touch and feel of the range.
A dedicated online uniform store was developed and email communication with all required details sent to all staff to provide clear and concise instructions on how to order as well as provide a visual display of their new look.
To complete the launch Total Image assisted with creation of a uniform range policy document which featured key garment information that was distributed to all staff helping them make an educated decision from wherever they located nationally.
Total Image has also been asked to support the brand with promotional products. Understanding the requirement for quality products and strong branding, we are able to deliver the perfect product to suit the promotion.
