MyCar – Tyre and Auto Uniforms

Highlighting brand colours

Mycar's brand colours were a complete departure from its predecessor as well as separating itself from its competitors. Focusing on light blue and grey which were utilized to highlight trust, reliability and quality as key attributes, Total Image wanted to ensure that these colours were clearly represented and reflected the brand in a modern and contemporary way.

Launch & Ordering

To announce the launch of the new uniform range, Total Image created a teaser video which showcased the range targeting each role and driving excitement amongst the team. To further support the range launch, a complete fashion shoot was organised on location featuring selected staff who were able to not only model the looks but also get a touch and feel of the range.

Total Image also developed a tailored mycar True Blue online ordering system to cater to orders placed by employees. This online store provides the complete range available to the staff, the ability to compare products and also carry out returns online.

Feedback regarding the range has been extremely positive especially regarding the cargo pant fit and features as well as the new polo shirts being extremely comfortable and breathable.

Do you need help working out the best uniform range for you and your business?

Speak with one of our uniform experts to choose a uniform range that best represents your brand.

SPEAK WITH A UNIFORM EXPERT