Lion Co.
20.04.2021
Total Image was engaged by Lion Co. to create a consistent and cohesive uniform range that reflected the Lion Co. brand and moved away from individually branded sites.
Key Highlights
- Consistent and cohesive range across Industrial and Corporate
- Custom designed Industrial Hi Vis range and off the shelf offerings
- Online Ordering functionality
outcomes
Safety first
OH&S is extremely important to Lion Co. and the safety of the staff is paramount. As a result, there were stringent requirements for staff working in hazardous areas. Additionally, it was important the uniforms were breathable, hi vis while still promoting the Lion Co. branding.
Total Image were able to deliver a complete custom offering for the Industrial team. The custom uniform range met all the strict guidelines, while still delivering a fashionable and comfortable design.
The positive response to the industrial uniform range then led Lion Co. to requesting a corporate uniform range overhaul.
Each garment fulfilled the practical and safety requirements of their very different roles, whilst keeping them linked with a prominent brand logo and complementary colour palettes.
Marketing support
To further support the range launch, a complete fashion shoot was organised on location featuring selected staff who were able to not only model the looks but also get a touch and feel of the range.
A dedicated online uniform store was developed and email communication with all required details sent to all staff to provide clear and concise instructions on how to order as well as provide a visual display of their new look.
Is your business ready for a uniform refresh? Get in touch with Total Image to create the ideal look for your team and for your brand.
