Anytime Fitness Uniform Redesign
29.08.2024
Collective Wellness Group (CWG)
Key Highlights
- Exclusive Garments: Total Image designed a custom range of fit-for-purpose uniforms tailored to the demands of gym staff, including tights, crop tops, polos, and outerwear.
- Seasonal Pieces: The range included Winter and Summer options, ensuring comfort year-round.
- Streamlined Online Store: A bespoke, easy-to-use online platform was developed for franchise locations to order uniforms, with centralised stock management and distribution.
- Volume In Manufacturing
- Polos @ 3000 per year
- Tees @ 4000 per year
- Fleece @ 2000 per year
outcomes
ANYTIME FITNESS UNIFORM CASE STUDY
- Brands: Anytime Fitness and XTEND Barre
- Scope: Custom uniform design, seasonal updates, and an integrated online ordering system
PROJECT OVERVIEW
As the largest gym chain in Australia, Anytime Fitness sought a uniform solution that would reflect their brand and provide functionality for their 3,000+ staff members across 528 clubs. The Collective Wellness Group engaged Total Image to design a uniform range that would enhance comfort and performance while maintaining a fresh, professional look.
SOLUTIONS & INNOVATIONS
The custom range was designed with a focus on durability, breathability, and comfort. With a colour palette reflecting the Anytime Fitness branding, the uniform pieces offered a modern look with practical functionality, such as:
- Tights: High-stretch, squat-proof leggings with pockets.
- Polos: A custom fabric blend for durability and comfort, featuring stylish accents in the Anytime Fitness signature purple.
- Outerwear: Four versatile options, including a zip hoodie and eco-friendly puffer vest, incorporating both comfort and sustainability.
CUSTOM-BUILT ONLINE STORE
Total Image provided Anytime Fitness with a custom-built online store, enabling seamless ordering and distribution of uniforms across all locations. This system ensured timely delivery and stock availability
OUTCOME
The result is a fresh, functional uniform range designed exclusively for Anytime Fitness staff. From breathable tees to supportive leggings and warm outerwear, this collection became an essential part of the Anytime Fitness team's daily gear, supporting their active roles while reflecting the brand's vibrant identity.
Looking to elevate your fitness uniforms? Contact Total Image now!
