A High Performance New Look for Anytime Fitness

Total Image are proud to reveal the brand new fitness uniform range for national health and fitness club franchise Anytime Fitness.

The custom-designed range is a striking update and emulates the exciting interior redesigns happening within individual gyms.

Comprised of entirely Total Image-designed garments created exclusively for Anytime Fitness, their fresh new look prioritises form & functionality combined with an energy-boosting splash of the unmistakable AF purple. Buttery soft leggings, high-performance polos, breathable tees and warm-up worthy outerwear are just some of the key pieces that make this range the ideal gym-kit for the hardworking Anytime Fitness staff.

Meet the Range

These buttery soft, squat-proof tights maximise comfort with a wide, high waistband and zero-chafe stitching, and are made in an ultra stretch fabric to create a sleek sillouhette. The best part? There’s pockets.

The striking purple Crop was designed in a soft but supportive stretch fabric, with split cross straps and an elastic under bust strap featuring the Anytime Fitness logo.

Lightweight and made for movement, the Unisex Shorts are stretchy and comfortable, with a contrast purple drawstring.

Both the Muscle and the Short Sleeve Tees are made in a breathable cotton material with enough elastane to guarantee a comfortable fit and ease of movement. Both styles feature the eye-catching stripe detailing on the shoulder, and the slightly wider armhole on the Muscle Tee offers added style and comfort without losing any professional polish.

The Men & Ladies Polo was created using a custom-made fabric engineered specifically for Anytime Fitness, with a durable polyester outer and a soft cotton inner. This means that this polo won’t lose it’s shape or colour easily, but stays comfortable and breathable all day long. The contrast purple collar and stripe detail on the shoulder are small style details that elevate the final look.

To complete the range, Total Image created four different style of outerwear for Anytime Fitness Staff to choose from. This includes the Crew Neck Jumper and Zip Hoodie, both crafted from a mid-weight fabric with an anti-pill lining, making the perfect level of cozy for the gym without being too heavy or stuffy. The fabric is a blend of Cotton, Polyester and Sorona, which is an eco-efficient peformance fibre that is made in part from annually renewable plant-based ingredients, and requires 30% less energy to produce compared to non renewable nylon fibres. Pops of purple in the hood and drawstring on the Zip Hoodie, and the chest stripe on the Crew Neck Jumper add visual interest as well as a bright reminder of the Anytime Fitness brand.

Also available are the Puffer Jacket and Puffer Vest. Lightweight but still incredibly warm, these soft-touch puffers offer a sleek and contemporary finish, with plenty of opportunity for layering and a stylish contrast purple lining.